To apply our logo design to outside elements for branding purposes. JAM is a breakfast diner that is family friendly with live music.
I wanted to convey the lively aspect of JAM onto my collateral bringing in the jam splotches.
I found a building that fit the vibe of the company and applied the logo in the front. For the packaging, I provided a secondary element of jam drips to convey that motif further. And finally, the menu includes fresh berries to bring the fact that it is healthy while still being upbeat and exciting.