To create a graphic icon that graphically evoked ‘Rural. Local. Healthy. Farm.’
We didn’t want visually commit to specific vegetables or flowers - so we we agreed upon portraying an old vintage farm tractor along with a rugged, hand-hewn font. Simple. However, at the last minute, the client wanted to communicate the fact that they were also raising chickens. So we quickly placed a hen up on the hood of the tractor.
The hen actually brought the logo to life. The Farm Girls, Jane and Nancy, are very happy.