Most people think of Pilot Flying J as a place to gas up and grab snacks. But they’re also quickly becoming a go-to spot for delicious, fresh-made food. With this campaign, we introduced their fish sandwich to their four- (and eighteen) wheeler audiences.
Not everyone expects a travel center to have fish sandwiches. And if they do, they certainly don’t expect them to be any good. We wanted to allay those fears with a disarming campaign packed to the gills with humor.
The client loved the playful approach and set the benchmark for limited time only creative for the brand's future assignments.