We decided to use an “endangered” traditional craft to advertise at this event to let people of today touch upon the MEIJI culture directly.
COLLOTYPE PRINT
is a printing technique that has been widely used in the MEIJI era.
But today, there is only one company in the world that can use print with multi-colored collotype. And only few people know about this printing technique.
COLLOTYPE requires a lot of practice and hours to make.
And these efforts gave the poster rich power of expression that modern printing technology cannot have.
For example,
BEAUTIFUL GRADATION : Smooth gradation without any dot.
FINE COLOR: The artisans made original color by hand for each work that made the art so delicate and fine.
Designs are following MEIJI era's traditional style.
But the colors are so vivid and fine.
That’s because we aimed to give a fresh impression to the posters and let people notice “old is the new”.