There are many traditional arts in Kyoto. Especially, MEIJI era which took place in mid 19th century was the epoch, where Japanese culture have encountered western culture. And unique styles of arts and crafts have bloomed throughout the country.
However, these traditional cultures are in crisis to disappear today.
So, we held an event “Kyoto Okazaki MEIJI SAKABA”. It is an event where you can experience the real traditional culture of Kyoto, as if you have time-traveled.
Our missions: 1. Let people know about this event on a small budget. 2. Get people interested in traditional culture of Kyoto.
We decided to use an “endangered” traditional craft to advertise at this event to let people of today touch upon the MEIJI culture directly.
COLLOTYPE PRINT is a printing technique that has been widely used in the MEIJI era. But today, there is only one company in the world that can use print with multi-colored collotype. And only few people know about this printing technique.
COLLOTYPE requires a lot of practice and hours to make. And these efforts gave the poster rich power of expression that modern printing technology cannot have.
For example, BEAUTIFUL GRADATION : Smooth gradation without any dot. FINE COLOR: The artisans made original color by hand for each work that made the art so delicate and fine.
Designs are following MEIJI era's traditional style. But the colors are so vivid and fine. That’s because we aimed to give a fresh impression to the posters and let people notice “old is the new”.
Many people touched and awed about this unknown traditional art. And many photos of these posters were shared on social media with surprising comments about Collotype. On the night, 10,000 people have visited to the event and enjoyed the MEIJI culture.
What we made with these artisans is “Not Just an Ad, But Traditional Art” that people can appreciate. We have successfully carried on one traditional art to the next chapter in a history of Kyoto.