So You Think You Can Dance – “Artistic Movement”

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Agency: FOX Entertainment

Client: FOX Entertainment

Art Director: Jason Schmidt

Category: Print; Entertainment

Country: United States of America

Title: So You Think You Can Dance – “Artistic Movement”

Agency: FOX Entertainment

Client: FOX Entertainment

Art Director: Jason Schmidt

Category: Print; Entertainment

Country: United States of America

Title: So You Think You Can Dance – “Artistic Movement”

Svp Creative Advertising: Tom Morrissey

Main Contributor: Jason Schmidt

Chief Creative Director: Mitch Strausberg

Assignment

Continue to captivate an audience and spark interest in a show that has been on the air for over 10 seasons.

Approach

Inspired by the joyous Hindu festival of Holi and its traditional use of color powders. We conceived the idea to have the dancers use these powders as part of their choreography.

Results

The final image is a celebration of dance. It showcases the disciplined and precise form of the dancer set against the vivid free flowing green powder.