For the launch of this new brand, the creative agency set three goals: creating a competitive positioning, developing an original and virtuous brand personality, choosing a strong and distinctive promise. The client request name, logo, packaging, brand identity, product image, ADV, promotional materials, POP, website and social network.
For a range of products dedicated to pets the company choose images such as: the inn’s set table, wicker basket with natural products, fresh bread paper and salami cord. They are plain elements, alien to the pet world. The aim is to feel the purchaser happy. It is the new way to make pets happy with tasty, healthy products packed as if they were dedicated to humans. Following the analysis of the market and competitors, a value map was created, inspired to the relation between human being’s dynamics and brand dynamics. Then, a strong promise was created: the goal is to provide the target with a new and unique purchasing experience, thanks to a product communicating with customers through human sensorial codes which evoke values undertaken by humans.
Pettys is highly demanded by the market and the range of references is widening. an excellent result considering the very competitive and crowded market we're talking about.