Black Mule is a coffee house that will soon open in the Bray, a master-planned community in Birmingham that honors the area’s mining heritage. Tatum Design was engaged to brand the new coffee house.
Approach
The brand symbol creates a “B” with two interlocking horseshoes. The mark pays tribute to the areas history and to the mules that once worked along side the miners.
Results
The client is pleased with the uniqueness and the authenticity of the brand we created.
