The City of The Hague built a new sports centre, Sportcampus Zuiderpark, which aims to have both a regional and an international attraction. It invites everybody to “Kom verder”, which in Dutch simultaneously means, ‘Come in’ and ‘Achieve more’. The identity we designed facilitates the centre’s social, educational, and sports ambitions. We used the ‘ribbon’ that characterises the new building’s architecture, to create a binding, and energetic visual element. The logotype, meanwhile, is dynamic and is shown, whenever possible, in a pulsating animation. Sportcampus Zuiderpark makes you aspire at more.

The City of The Hague built a new sports centre, Sportcampus Zuiderpark, which aims to have both a regional and an international attraction. The facility is programmed by both international sports organisations and local schools, and connects top sports to local sports education and social initiatives. Sportcampus Zuiderpark, named after its location, invites everybody to “Kom verder”, which in Dutch simultaneously means, ‘Come in’ and ‘Achieve more’.

Opening weekend: 17-18 June 2017
The posters (The identity) we designed facilitates Sportcampus Zuiderpark’s social, educational, and sports ambitions. We used the ‘ribbon’ that characterises the new building’s architecture, to create a binding, and energetic visual element. The logotype, is dynamic, showing a pulsating animation. Large, colourful and dynamic photography and bold typography complete the visual identity and create an inspirational environment inside and outside the building. Sportcampus Zuiderpark makes you aspire at more.