In the seminar "Logo/Corporate Design" the students of the 3rd semester had the task to develop a new logo for the Rostock-Wismar Student Services (Studierendenwerk Rostock–Wismar).

Rostock-Wismar Student Services is responsible for supporting the students of the University of Rostock, the Rostock University of Music and Theatre and the Wismar University of Applied Sciences Technology, Business and Design in terms of their social, financial, health-related and cultural wellbeing.

Out of several logo designs, the client decided on the sailing boat from Rebecca Osterberg. My professor suggested me for the further development of the corporate design. On this basis I made a brand out of the logo and worked on the corporate design in the following two semesters.

The following limitations should be considered for the corporate design:
- low financial expenditure for the realization of the Corporate
- clear distinction from other student services in Germany
- the already existing colors of the five departments should still be used

Due to the limited financial resources of the public institution, concentration on images should be avoided. Thus, no stock photos or graphics have to be purchased regularly. Therefore, typographic solutions were consequently designed for all print and online artworks. This required a very good typeface.

After a very long search, I decided to use the Fira Sans Condensed font family. The reason was that I wanted a font that perfectly continued the hull of the sailing boat. The benefit of the sailing boat is the numerous possible combinations. As an example, the logo can be combined with names of employees on business cards, locations of dormitories or refectories on doors and signs.
Additionally, the colors change, depending on the department, so that a clear assignment can always be made.

I am particularly pleased that my conception of the corporate design was accepted by the client without any restrictions.

The following elements were implemented: style guide, all office equipment of the five departments and various stamps, blocks, employee ID cards and name labels, flyers and posters, a guidance and communication system for various buildings as well as comprehensive signage for service buildings, dormitories, refectories and cafeterias.

Client reaction:
„He has created a professional corporate design for us in a very short time, which has received positive and appreciative feedback from many of our cooperation partners.“