In the seminar "Logo/Corporate Design" the students of the 3rd semester had the task to develop a new logo for the Rostock-Wismar Student Services (Studierendenwerk Rostock–Wismar).
Rostock-Wismar Student Services is responsible for supporting the students of the University of Rostock, the Rostock University of Music and Theatre and the Wismar University of Applied Sciences Technology, Business and Design in terms of their social, financial, health-related and cultural wellbeing.
Out of several logo designs, the client decided on the sailing boat from Rebecca Osterberg. My professor suggested me for the further development of the corporate design. On this basis I made a brand out of the logo and worked on the corporate design in the following two semesters.
The following limitations should be considered for the corporate design:
- low financial expenditure for the realization of the Corporate
- clear distinction from other student services in Germany
- the already existing colors of the five departments should still be used