The assignment was to create a liquor label based upon a story and victorian type. We were also responsible for learning hand lettering to create the typeface.
Reina de Reyes is based off the story of La Malinche who conquered the Azteq empire. The brand takes on the characteristcs of the woman who was the queen of kings. The label is designed with a blend of cultures between the Spanish and Aztec Indian culture and the feminist power that resembles La Malinche.
The color contrast between the gold and splashes of red and blue help illustrate the characteristics of La Malinche. The intricate details help provide the cultures that embodied the life she lived as well as gives the label a certain delicacy.