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Streetz American Grill is an independent, quick-serve restaurant concept that offers great American street food in an environment with an upscale vibe. Our client, an entrepreneur with a passion for food and hospitality, saw an opportunity to create a menu of the most loved street foods, authentically prepared from quality ingredients.
The Streetz identity is composed of word mark applied to signage, and brought to life in environments created with an edited color palette, unique typography and messaging to add personality. The primary identity and signage is reminiscent of signs and ephemera from vintage American dining establishments, from hot dog stands to burger joints. These elements work together to create an experience that is sleek and approachable.
Streetz American Grill opened with two successful locations, leading to plans for additional restaurants.