People love girl scout cookies but they have been selling cookies in the same way for a long time. How do we reposition their image and bring sales into 2017?
Girl scouts are not just girl scouts. For more than 100 years, they have sold sweets in the streets and made their communities better every single step on the way. So instead of ignoring this heritage, we decided to celebrate it and bring sales into 2017 by paying homage to the original hustlers.