Every year Traina challenges ourselves by creating a custom holiday gift that we send to clients. Tea has broad appeal, but the market is dominated by mass-produced, generic products. So we started KETL Tea Company, our own tea brand that exudes authenticity, craftsmanship and quality.
Over the course of four months, we curated the world’s best loose-leaf teas while crafting the name, messaging, identity, packaging, e-commerce site and vibrant spirit of KETL. And we drank a lot of tea.
Our gift was a smash success with our existing clients and has cultivated quite a number of new clients as a result as well. We are still in the beginning phases of growing the brand itself, but has met with a warm reception within the market thus far.