The assignment was to create a digital/print poster to promote the Center’s live Garage Theatre debuted with MARCH. The COVID-19 pandemic has deprived local audiences of live theater. This socially distanced production combines the intimacy of live theater with the safety of a drive-in theatre. MARCH is an original political drama of peril and liberation, performed in the unique, experimental space, of an underground parking structure located below the Center’s Anita May Rosenstein Campus, in Hollywood.
The approach for the poster creative was something very political that said, ‘Don’t hold back.’ The producer of this production requested a poster that’s in your face, that’s protest, that’s police brutality, that’s people of color, that’s trans people. The beautiful butterflies, a symbol of change and transformation, represent the powerful real-life transgender actor and actresses in the play. The light effect in the graphic poster is also reminiscent of the creative lighting of the play production.
Despite the Covid-19 pandemic, tickets were sold out most nights. In the Entertainment & Arts section of the Los Angeles Times, the message of MARCH was featured as a “still poignant,” “what you do see is still memorable” production.