Metropolitan Ministries is a nonprofit organization that serves the poor and homeless in Tampa Bay by providing food, clothing, shelter, education, counseling and jobs to assist families. Our assignment was to create a poster campaign that would help drive people to the website to learn how they could help these families before their depressing homeless environments overtake their lives.
Our challenge was to do something that would visually stop people in their tracks and reinforce the need for hope and change. So we showed a child literally becoming part of the streets. We also depicted the harsh reality of another child living in a car. Additionally, we portrayed an uprooted mom residing in the woods. We hoped these dramatic images would get people to visit the website and make a donation to help change these dire situations.
The campaign was well liked by Metropolitan Ministries and has had a powerful impact on everyone who has seen these posters. The intriguing images have made them take a second look and go to the website to learn more and contribute.