10X DMC (Drain Maintenance Cleaner), a Simcon Solutions brand
Art Director
Steve Mapp
Category
Video
Healthcare
Country
United States of America
Award
Silver
Agency
MAPP
Client
10X DMC (Drain Maintenance Cleaner), a Simcon Solutions brand
Art Director
Steve Mapp
Category
Video
Healthcare
Country
United States of America
Title
"General H.A.I.spital"
Creative Director
Colin Corcoran
Music & Sound
Joaby Deal
Greg Kuehn
Main Contributor
Steve Mapp
Illustrator
Dan Hale
Executive Creative Director
Steve Mapp
Copywriter
Colin Corcoran
Animator
George Ojomo
Assignment
According to the CDC, H.A.I.s (Healthcare Acquired Infections) kill 100k patients in hospitals and other healthcare facilities every year. Our objective was to create something educational but also entertaining while the challenge was to describe a complex issue and solution in a simple to understand way.
Approach
The concept is a humorous parody of popular American daytime soap opera drama series "General Hospital" which has been on TV since 1963 and is known for its overly dramatic acting, cheesy dialogue and prolonged eye contact staring.
Results
Our client, a retired chemical engineer and now private entrepreneur, was pleasantly surprised with the solution and has been sharing the content video with customer prospects via a targeted e-mail campaign.
