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The client was thrilled with the new site, and it continues to serve them well.
Using friendly, hand-drawn script, our new logo looked to contemporize the organization’s outward expression while capturing its energy and emotion, as well as the passion of those who commit their efforts for its success. Our approach was guided by a clear focus on bringing the brand’s new essence, Passion in Action, to life.
The new identity increased awareness and familiarity with the brand and the wide range of ILACSD programs, and elevated participation in and support for the organization.