Legal Sea Foods restaurants wanted uniquely designed packaging for their chopsticks.
Since they serve seafood, it only seemed appropriate to cleverly name the chopsticks “fish sticks”. The printer’s template that we had to work with has an odd triangular shaped die-cut on the open end of the chopsticks wrapper. That led to the inspiration to incorporate it into the design as the mouth of a fish.
The playful chopsticks packaging added a fun element to the dining experience at Legal Sea Foods.