In the Autumn of 2007 ASHA was appointed to revitalise the Ashburton brand. Ashburton is an investment management company headquartered in Jersey and with offices around the world. It delivers a range of products to intermediaries, institutional investors and private clients. Their distinctive investment philosophy is built on an active and unconstrained approach that allows the investment professionals freedom of thought and capacity for bold and insightful action. This means that although Ashburton uses the same component parts as any other investment house, they are able to create unique funds. We therefore developed an illustration style that takes everyday office objects, but combines them in interesting ways to create beautiful and unusual illustrations. An animal illustration appropriate to each fund was created. Animations were created to communicate the “normalness” of the component parts of the illustrations, but at the same time catch the eye, and raise awareness of the particular fund.