In 2015, we sent invitations to our prospective customers in order to promote our Still About Life exhibit at AACC.
Our Still About Life exhibit at AACC introduced visitors to five short stories/videos that demonstrated the impact Cepheid is having worldwide. Each story was grounded in real-world applications. In the exhibit, each of the videos was playing surrounded by a three-dimensional scene from the video. In addition, the main characters from each video were recreated as life size figures and placed in each scene. For the invitations, the actors that were portrayed in the five videos were featured.
Each invitation contained an image of an actor that was portrayed in one of our five booth videos, compelling visitors to stop by and meet the characters.
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