We were asked to design an engaging Save-the-date mailer to promote Healthcare Summit 2018, a small bi-annual executive conference, hosted in Chicago, and focused on global healthcare and business-related issues.

We designed a logotype to convey the nature and year of the event, and built the piece around that. We designed a custom 8 x 8 paper sleeve with the logotype die cut and embossed, and an insert with an aerial view of Chicago that shows through the type to help showcase the location of the event. The sleeve fit into a clear vinyl envelope for mailing, allowing the logotype to be seen even before opening.

The simplicity of this piece was well received, and it sets the tone for subsequent Summit materials to be designed over 2018 leading up to the event. It has generated positive feedback and interest for the upcoming Summit, but registration is not open yet. We feel this piece sets a solid foundation upon which we can further develop and brand the event.