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To develop the look and style for the annual brochures, branding brochure and Cruise Calendar Fleet Guide. The Cruise Collection brochure is used as a reference tool, displaying all of the sailings in one book. It needed to be elegant, beautiful, and aesthetically pleasing; represent the brand image, and should be perceived as having a high value.
We needed to stand out from the competitors and use out of the box thinking. We create a unique style, color palette, look and concept for the brand. Since the budget was limited, we had to be creative in the use of techniques and paper for the cover.
An aesthetically pleasing brochure that successfully positioned Seabourn in the luxury cruise market as well as was an invaluable tool for travel agents and representatives for selling cruises.