Our challenge was to create a name and identity for the merger between two education powerhouses: AdvancED, the world’s leading accreditation nonprofit, and Measured Progress, a renowned provider of student assessments.

We positioned this new entity as the only education improvement organization that can connect the dots between student and school performance, and sought to represent this idea in the identity. After naming the new entity Cognia, a play off the Latin word for knowledge, we took the approach of focusing on a unique wordmark and symbol that would help position our clients as future-focused leaders in their space.

The ‘C’ in the wordmark and symbol represents the idea of a dial that rotates and zooms in and out to connect the dots between data and outcomes. It has a futuristic feel, representing ideas of progress and ingenuity, and stands far out from the crowd of educational nonprofits. The system hinges on a bold red with a supporting palette that feels innovative, yet professional. This identity system is both smart and effective, helping Cognia take their position as leaders in the education improvement space and allowing them to communicate their achievements in clear and compelling ways.