Budweiser ideas that generate buzz around already buzzy sport moments
Let's face it: Baseball isn't as popular as it used to be. With a 30% drop in popularity within the last 60 years, we can see that younger generations aren't as interested in the slow-paced game as those before them. Budweiser, a major sponsor of the MLB, is looking to change that. And what better way to get millennials involved than to use the thing they love the most: their phones. So we created "Budweiser Swing", a mobile game that encourages fans to interact and become a part of the game by trying to match their own batting forms to those of their team hitters. The catch? Fans will have to use their mobile devices as their bats.