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Our assignment was to design a summary report for investors and potential clients, to convey the firm's "partnership" approach to business -- without using the word partnership -- as they felt it was overused in the private equity world.
We created the concept of ALIGNMENT, which we felt captured how Water Street's expertise dovetails with their clients' businesses in four main healthcare niche markets.
The piece has been effective in further distinguishing Water Street from their competitors, strengthening confidence among its investors, and in igniting new dialogue among potential new clients.