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Rebranding "Colquimica", a company dedicated to the production of technological adhesives for over 65 years operating in both national and international market. The goal was to communicate the brand’s new corporate DNA as well as its legacy, exploring the growth potencial, leading it towards the future.
Building the future with solid bases. A brand that connects, creates empathy, that is global and multicultural. The brand’s DNA - the “triangle” - was the core element and the starting point to allow the family of brands to grow and expand through a new colour code and typographic hierarchy. The visual universe and a consistent verbal communication was also very important to reinforce the global commitment to the brand goals, being the main moto “Creating bonds”. The Brand architecture, study of Brand anatomy( for the creation of new brands ), stationary, website, packaging, corporate presentations, product catalogues, merchandising, spaces, among others, allow the brand to build and establish its persona gaining strength and meaning.
A brand’s DNA is the key for evolution: it’s meant to be owned, lived, challenged. A brand comes to life through the people that use it and that carry its vision, mission and values everyday, everywhere in everything. “Colquimica Adhesives” brand was made with substance, to reflect the passion and commitment of those who embrace it and with potencial to face the challenges of the future. See more in:http://newbrand.colquimica.pt/en/https://www.colquimica.pt/en/