In approaching this assignment we had to think about how to make the idea of getting your haircut by a stylist-in-training appealing, as many individuals would hesitate to get their hair done by someone who isn't a professional. We also wanted to take advantage of the Paul Mitchell brand's fashionable/stylistic image, as well as create executions that appeal to both sexes, with a slight emphasis on men, as they are more likely to take risks with their hairstyle.
