Produce a still-life shoot that would highlight the materiality and lifestyle of the building and brand, 90 Morton.
Approach
Working closely with stylist Carin Sheive and photographer Max Zambeli, "Objects" showcases the sculptural work of artist Danielle Gottesman—whom we featured as an artist throughout the branding process.
Results
The still-life photography was so beautiful that we were inspired to design a series of oversized posters that were displayed to much excitement in the building’s sales gallery.
