Benchmark Victorian masterplanned community Woodlea has been in market since 2015 and in that time has achieved phenomenal success. Now, with a community of over 6,000 established there it was time to launch the heart of the community, Woodlea Town.
The brand celebrates the diverse mix and quality of retailers in the Town Centre. It expands on the existing Woodlea brand through the use of a strong typographic layer and successfully tells the different retailer stories through expressive and characterful type and imagery that is bold and urban.
The Woodlea Towncentre has been established as the urban and social heart of Woodlea, enriching the lives of a diverse community, and providing a distinctive and magnetic destination for Melbourne’s West.