We were briefed to design a new range of coffees that would cut through today’s complex coffee shelf. A series of new blends were perfectly crafted and simply presented with intuitive names, an approach that was to be reflected in the design.

The solution was a design that pays homage to both the brand’s creative and Yorkshire roots.

Inspired by the art of sign-writing which can still be seen throughout the region today, we captured the craft and expression of each blend with bespoke hand painted lettering. The soft pressing of a Cafetière, velvety swirls of a creamy Latte or the robust character of an Espresso.
The highly crafted hand lettering was then applied in a typically bold, succinct and down to earth Yorkshire manner; wrapping around the bag and highlighting the key characters on the front face for stand-out at shelf. We even brought a little Yorkshire spirit to the once generic square holding shape behind the logo, adding Georgian architectural detailing to root this famous brand back in the streets of Harrogate.

Results are currently being analysed.