A poster to promote the return of Rodin's famous sculpture 'The Kiss' to Cheltenham exactly 100 years after Rodin himself stayed there.
Approach
ASHA wanted the exhibition poster to be a modern take on a traditional sculpture. They created a kiss graphic (X) which holds the gallery information and superimposed it in vivid colour over the sculpture to create an eye catching and irreverent composition. The exhibition was launched on Valentine's Day.
Results
Early feedback has been very positive and visitor numbers to the exhibition are increased on previous months.
