Logo development for a design and production management company “endo”. The assignment was to depict the management concept of “generating fresh ideas”.
The name of the owner “endo” means green peas in Japanese. So a green peas motif is used to depict richness and uniqueness of the ideas generated by the company. “endo” is particularly good at conducting market analysis and providing accurate solutions and strategies to clients’ problems. The peas in the logo portray varieties of ideas as well as the company’s system of making teams according to each problem solving case to ensure that the company provides the best results to clients.
The logo was used in the application, which lead to acquire new clients.