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When a restaurant’s coolers, fryers or POS systems stop working, business can’t go on as usual. Our friends at Repair Dog (previous working title) came to us with the idea for an app that quickly connects restaurant managers with service technicians when things go wrong. Think Uber for restaurant repair.
Before we could get started with the look & feel, [Repair Dog] needed a name that would signal a piece of technology that quickly connects people in crisis mode and gets restaurants back up and running in no time. We came up with a simple, yet fabricated name: Humrun. Whether a restaurant manager is trying to maintain the flow of food and spot on service, or a technician is looking to book jobs and get paid quickly, Humrun keeps operations in full swing and humming along.
The concepts of “maintaining the flow” and “humming along” were brought to life in the logo by the use of a continual line for the symbol and a custom wordmark. This extended into the icon and illustration styles, patterns and line art, along with a color palette that feels intuitive, yet friendly and optimistic.