I did research and found out that Jeep Wrangler's pride themselves in being all terrain. So I came up with a visual print campaign that showcases Jeep tire-prints in strange and out-of-the-ordinary locations. The tag says "must've been a Wrangler" implying that the only car capable of driving in such terrain is a Jeep Wrangler.
My professor loved this campaign! He said that it was a good example of selling a product without ever showing the product.