As a participating sponsor of the inaugural Meijer LPGA in Grand Rapids, MI, ConAgra Foods was given ad space in the tournament program. Since Meijer was using the tournament to increase awareness of its Simply Give program to fight against hunger, we thought it best to use the space to congratulate their efforts and expand the program's exposure.
By playing with the muted golf claps synonymous with high-level tournament golf, ConAgra took a lighthearted approach to congratulating Meijer's efforts in bringing the tournament to the local community, and using it as a springboard for increasing hunger awareness.
Meijer was able to donate $600,000 to the Simply Give program after the tournament ended.
10 South Fifth Street Suite 330 Minneapolis, MN 55402 US