To create a memorable and visually striking logo for Senior Pro Services. Something that was distinct when compared to the competition and the typical icons used in that industry. Something that was warm and inviting. Something with energy.

From the start we were leaning towards something that was more typographic versus a symbolic approach. Each color represents an "S" and each quadrant represents a "P" letterform playing with the initials of the business name. The use of orange and teal gives the logo some zip.

All involved were quite pleased with the results. They received positive feedback from clients and prospects alike. Employees felt that they looked very professional and that the logo helped in their sales and marketing efforts.