I was asked to create a print campaign for an electronic device. I chose the Mophie Powerstation, a portable phone charger, which holds up to 24 hours of additional battery life. The goal of this campaign was to emphasize how much people rely on their phones, especially while they are on the go.
I began the creative process by concepting situations when people rely on their phones the most. I concluded that every time someone's phone dies, it feels like the most inconvenient time. I demonstrated this by displaying a professional snowboarder, ice climber, and kayaker, each performing a trained skill. There is a phone in the bottom corner of each print that is attempting to take a memorable picture, but it is dead, so the moment cannot be captured.
The final project encompasses the idea that phones always seem to die at the worst times, but the Mophie Powerstation ensures you have a charged phone for the moments you want to capture.