Every year, Diageo produces a range of special releases select- ed from very rare or now closed distilleries. This year, the premium spirits house introduced three more to its range, one of which was the Pittyvaich 20-Year Old. A boxed whisky produced in very limited quantities, it retails for £200. We were tasked with designing a look and feel consistent with the Special Releases selection but with a bespoke visual identity befitting of its character and the benefit of the distillery. Pittyvaich’s style is entirely typographic, extracted from the provenance of the distillery’s rich heritage of journals, labels and certificates.