Designed for the 8th National Exhibition of Book Design in Nanjing, the visual system is derived from characters of traditional Chinese “書” (book) and “香” (scent). “書” (book) is designed into the shape of traditional Chinese book reel, and this becomes the key visual motivation of the system, indicates that this exhibition holds respect of classic book design and conveys responsibility of spreading book aesthetics.
Since this poster was designed for a national exhibition of Chinese book design, it must contain traditional Chinese aesthetic. I chose traditional Chinese “書” (book) and “香” (scent) as the main elements, arranged them in scale. The grey background color is classic traditional Chinese color which indicates ancient Nanjing.
The poster worked successfully in stimulating audiences to the exhibition, and functioned well during broadcasting this activity.
Hanqingtang Design CO., LTD.
E-F, 5th Floor, Building A, CFC, NO.300 Zhongshan East Rd. Nanjing 210002 CN