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With artworks spanning nearly 850 years displayed over 9,000 m2 of exhibition space, Staatsgalerie Stuttgart is one of Germany’s most important museums. The new visual identity highlights the outstanding quality and range of the museum’s extensive collection. A series of special exhibitions showcase great individual works in the permanent collection, underscoring its impressive scope consisting of art from the 14th to the 21st century.
The task involved translating Staatsgalerie’s new strategic approach into a consistent visual identity. The designers’ idea was to present the museum as an open frame for art.
This open frame stands for both focus and diversity – in other words, for both special exhibitions and the entire spectrum of the museum’s collection. It encompasses 850 years of art while signifying openness and dialogue.
The frame functions as a consistent, highly recognizable element of the new visual identity, but its color and content may vary. In this way, it vividly demonstrates and pays tribute to art’s diversity. In its most compact form, the frame forms the symbol »S« for »Staatsgalerie«.
The special exhibition on Giorgio de Chirico (1888-1978) and his significance in European avant-garde art, starting March 18, 2016, features the new corporate design. De Chirico’s work »The Great Metaphysician« is the focus of the exhibition poster, surrounded by a light-green frame. The second exhibition poster highlights the artist’s name in a dark-green frame.