This art was created to launch the 3rd season of the FOX thriller THE FOLLOWING, revolving around the obsessive cat-and-mouse game between a former FBI agent and an ever-growing cult of serial killers.
The previous two seasons, we promoted the series with Kevin Bacon, the show’s star. This time, we took a different, less traditional angle. Centering on the idea “The danger has multiplied,” the dark, disturbing image avoids a star sell. Instead, it reflects the violence and suspense of the series.
This was used to launch the third season of the series.