As hip-hop and graffiti lovers ourselves, it's safe to say this creative process was a fun one. We took a look at some trends throughout street and hip-hop culture by taking a look at graffiti work, album covers, skateboard decks, and posters. Once that style and approach was locked down, we got to work on making sure all regulations were appropriately featured within this style. Finally, we created a color system to allow for easy brand extension as new flavors were developed.
