To design a comprehensive identity that people can interact with. One of the goals is to use processing, interaction elements, sensors, and the physical environment to tell a story.
Approach
Develop a transmedia identity system that lives and across multiple media touchpoints with some of those allowing for unique interactions. Processing was used to create and bring life to identity elements that otherwise would be static.
Results
One of the results was series of analog posters and brand system that resulted from the overall project.
