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Every year thousands of Nebraskans jump into freezing water to raise money for Special Olympics of Nebraska’s athletes in the annual Polar Plunge. And every year we design a poster for them with the goal to recruit more plungers and raise more funds to support our state’s Special Olympics athletes.
By bringing two iconic articles of clothing together, the swimsuit and the sweater, we created our own Polar Plunge attire and put it into the elements in which participants will be plunging. The wintery theme with a swimsuit is a quick visual description of the event, and the headlines “Get Close Knit” and “Dressed to Chill” further imply what a fun event this is.
The clients loved the idea and we’re currently debating who gets to wear the actual sweater suits in the plunge!