Research, develop and refine an abstract logo design based on an existing company.
The business chosen for this assignment was the Room Service Vintage located in Austin, Texas. This store sells vintage clothing, furniture, jewelry and more. The brand was renamed Modera to represent the retro, and mod style of the pieces in the store. The mark was created based on mid-century modern colors and patterns, especially those on the fabrics from this era.
The mark is clean and representative of the mid-century modern era that the furniture and clothing of the store are from. The mark is a representation of the retro patterns from this era as well.