Create an integrated campaign to reintroduce Garanimals children’s clothing to a new generation of value-conscious parents.
Our approach was based on a simple insight shared by all parents: little kids grow fast. Parents felt they were constantly buying clothes to keep up with their children’s growth spurts. So we positioned Garanimals as an empathetic brand that provided an affordable way to always keep kids looking great no matter how fast they grew.
Since the campaign’s inception, Garanimals sales have been exceptionally strong, selling millions of units in Walmart each week.