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Create a high-end brochure around the theme of “future of cooperation” featuring our best thinking on topics relevant to our clients and highlighting steps we take to deepen our capabilities and strengthen our value proposition.
This year’s AR highlights our commitment to cooperation as a vital force for sustainable progress, including our efforts to enable cooperation within the Firm and for clients and society.
We drew many of the images in this report from George Steinmetz's body of work. Our photography focuses on accomplishments of human cooperation and features remote deserts, obscure cultures, and new developments in science and technology. To hint that the future of cooperation is digital, we use digital-looking design elements throughout the book. We also reveal fragments of underlying grid—a symbol of cooperation—wherever we want to draw a reader’s eye.
To balance the digital feel, and to add a human touch, we commissioned Aiste Stancikaite to create pencil portraits of three illustrious guest speakers who spoke at our events. The cross-hatching style of the portraits is a hand-made version of the digital grid which highlights the illustrates the cooperation concept across the book.
We used type as art with big letters and numbers throughout the brochure and we brought the pencil cross-hatching into the Achievements section to further underscore that even though our cooperation relies on digital tools, it is very human.
The hardcopy and digital versions provide a tool for new marketing efforts and enhancing existing client relationships. It delivers a compelling story to both internal and external audiences, highlighting the relevance and excellence of the Firm’s global thinking and achievements.