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»Driven by Inventiveness - Clever Ideas since 1895« is ŠKODA’s new brand core. This ingenuity has driven the brand for over 120 years, making it a pioneer and a source of inspiration. We put this brand core in the context of the company’s long heritage and translated it into a refined corporate design.
We created the DNA crystal based on the design vocabulary of Czech cubism and Bohemian crystal art. It is a modern symbol of ŠKODA’s brand spirit and core. We used it as the basis to define the design grid for all corporate design elements, ranging from the layout system to typography.
The result: An emotional, striking corporate design that puts the brand in an outstanding position for the future. The newly developed ŠKODA NEXT typeface is the brand’s characteristic signature. It reflects the brand values »simplifying, surprising, human« and unifies geometric and humanistic design in a single type family.