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Create a poster to promote a film festival. The poster needs to promote the film festival and the specific movie selected. Some element of the poster also needs to be hand manipulated.
To make the design successful, the overall concept needed to emulate the them of the fesival, which is the top ten Western movies by Clint Eastwood, and the specific movie, which is Unforgiven. The concept chosen was the idea of a wood branding. The branding represented the western theme all together, the cowboy lifestyle, and the moral decisions that the characters in the move had to make.
The results were achieved by burning the typography onto wood using a laser engraver. The engraving was then taken and roughen up to make it look more worn. The edges were burned to enhance the overall concept even more.