Red Square collaborated with this Palo Alto-based app to launch its first brand campaign, and the resulting creative taps directly into the pop culture zeitgeist.
Rather than define Flipboard as a news app, or a community, or a social magazine, we took the opportunity to articulate — somewhat subversively — what the brand isn't. It’s not a place for “fake news” or trolls. It’s not an echo chamber, like social media has proved itself to be. It’s a smart combination of technology and people, where journalistic principles matter. It’s a platform that carefully curates and delivers stories and news to more than 100 million readers a month. For Flipboard's first brand campaign, we ran full-page ads in publications like The Wall Street Journal and The Financial Times of London that boldly position Flipboard against other platforms.
The campaign continues to run, but has generated wonderful results thus far. To date, total impressions are more than 40,000,000 — and total clicks for the digital components number more than 150,000.